Set design for STUDIO29
winter campaign
For the brand’s winter collection, we made ironic winter decorations from plywood. Fabulous and slightly childish snowdrifts are handmade.
Photo & retouch: Evgeniy Kruglov @ekruglove
Production: Lera Korzun @lerooox
Style: Asya Pilova @bikinidaaze
Mua&h:Elena Smirnova @coooopp
Set: Lina Chebykina @lina_chebykina
Set design assistant: Katya Gracheva @kitout_
PRODUCTION & BACKSTAGE
For the shooting, I came up with an inexpensive, but unusual solution for the scenery. We covered the hand-cut plywood forms of artificial snow and placed them on wheels to add movement to the video. I also suggested enriching the visual with a handmade plywood bag, which should emphasize the irony of the shooting.
